Talking PR: insights from The Konkering Pod

L-R Ben Lowndes, Maddi Cadman and Jevon Astley-Jones all sat on sofas with a microphone in front of them. In the background, a green wall is on the left, a window with the Konker logo to the centre.

PR people have a problem when it comes to explaining what we do.

Our director Ben recently addressed this question in The Konkering Pod, a series designed to share business advice, lessons and successes, produced by the team at recruitment firm Konker.

Ben sat down with hosts Jevon and Maddi to explain what we offer to our clients, which he distilled down to:

  • Building and maintaining our clients’ reputations
  • Telling their stories better
  • Connecting them with stakeholders that matter to them

PR explained

“PR can play a really important role communicating with your audiences but also understanding them and shaping the communications in order to engage with them properly,” Ben said.

PR is what your stakeholders think about your organisation – “reputation, perception and what your presence is.”

Ben covers the importance of identifying your audiences, particularly for place-making and development projects, and how it is crucial to engage them in the right order. He also explains how we, as an agency, can help to develop and refine clients’ messages, before identifying what stories they have that can bring them to life.

This forms part of our seven-step approach to creating a strategy, which covers identifying your issue, refining your objectives, looking at your audiences, stories and channels, considering your resource, and finally determining how to measure success. You can read about the process in more detail here.

The episode also touches on greenwashing, and how to avoid it, recruitment and the Distinctive company culture, and the benefits of engaging a PR agency.

To conclude, Ben is asked what success looks like. “Having a business that is providing meaningful work that enables us to make a difference,” he said

“We’re on the way to achieving that.”

Listen to the podcast

Thanks to The Konkering Pod team for the invitation.

Listen to Ben’s episode using the links below, and make sure you listen back to past guests and subscribe for future episodes too.

 

To discuss how we could support your company or project, get in touch with our team.

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