The Forum, Gloucester – championing the city as a place to invest
We work with partners in Gloucester to tell the story of the city’s most significant regeneration project.
About the project
The Forum (formerly known as Kings Quarter) is a long-standing regeneration project seeking to transform the largest open space around Gloucester city centre, with £107m in investment.
Together, The Forum is part of a £200m city centre regeneration, which is revamping the public realm and creating great places to live, work and learn. It’s the largest regeneration project ever undertaken in the city, jointly led by Gloucester City Council and its development partner Reef Group.
We were appointed in 2018 to lead media and local business engagement, at a time when the development had long been talked about but was yet to happen in earnest. As a result, there was doubt locally and in the media about the plans and the project’s profile was poor.
We developed a narrative for the project and the city to improve perceptions and build confidence amongst stakeholders, businesses and investors. Our key message strategy was used consistently by the council and its partners across all platforms.
Using a coordinated media relations campaign, and by engaging local businesses, we have transformed perceptions about the project and created a positive platform for its progress – which continues to date.
Engagement with the Forum’s Twitter and LinkedIn content increased significantly in the first year, and continues to do well.
Invested in Gloucester
Pieces of media coverage
Organic Twitter and LinkedIn engagements
We have generated hundreds of positive items of media coverage about the project, which helped to build strong levels of support from local members and businesses.
With planning consent for The Forum achieved in March 2020, and detailed planning consent awarded in April 2021, we are helping the project gain national profile as Gloucester’s emerging social and digital campus.
Our steady stream of social media content is building connections with local groups and consolidating The Forum’s position as a key part of Gloucester’s cultural and economic future.
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