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News & insights

Inspiring news, insights and comments from our Distinctive team.

A partially peeled banana lying on a textured teal surface, with the peel opened and the fruit exposed.

Avoid common consultation pitfalls that cost developers millions

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A bottle of Marmite against a mustard-yellow background.

Marmite storytelling: The PR lessons behind the “Wuthering Heights” divide 

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Tricky comments dialogue bubbles against a wodden background

Cut consultation headaches: how to prepare for tricky comments

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Silhouetted person in a hooded coat stands in front of a tall, bright window, hands raised to adjust the hood inside a dim hallway.

What The Traitors can teach us about comms 

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Putting people first: our approach to using AI

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Be proactive to be reactive: how to make the most of media opportunities

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The art of the PR pitch-roll

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A person wearing a dinosaur head mask and a leopard-print blazer stands against a solid yellow background, holding a white megaphone and appearing to shout or speak through it.

Trick or treat? Why fear-based campaigns can spook audiences

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Partnership

How to get the best from your PR partner 

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