World Earth Day – how South West businesses are investing in our planet

Sunset over St Catherine's Head - South West coastal path, Fowey.

This year, World Earth Day (22 April 2023) has the theme of ‘Invest in our Planet’. The campaign highlights the importance of dedicating time, energy and resource to solving climate change. 

We’re proud to support clients who share our commitment to a cleaner, sustainable future. Here’s how businesses we work with in the South West are addressing climate change through their missions and design.

Nuclear South West

Nuclear South West (NSW) provides support to businesses looking to invest in the South West’s nuclear industry. The organisation connects organisations to opportunities across the region and the nuclear lifecycle. They offer practical help through events, connections and activities. 

The UK government’s aims to reach net zero by 2050, and nuclear power is a big part of the solution to achieving this. Nuclear produces fewer CO2 emissions over its lifecycle than any other electricity source, backed by research published in a recent UN report.

The South West has the only live nuclear new build at Hinkley Point C, so has a huge role to play in this mission. Their robust Hinkley Point C Supply Chain Programme connects businesses and individuals to contracts and opportunities across the supply chain. NSW aims to provide a blueprint for successful nuclear build, operations and supply chain that can be rolled out across the country. 

As the focus on nuclear energy sharpens, we look forward to continuing our comms support to advance the region’s nuclear presence.


In 2021 we worked with Gravity to support their community engagement and communications through a Local Development Order process.

Upon completion, the site aims to attract world-leading clean growth companies and will be the UK’s first commercial smart campus. Gravity will provide the foundations for a greener future in the South West by creating thousands of jobs in key industries.

To ensure a sustainable future, the infrastructure must be there for businesses to flourish as they establish and grow. Gravity is paving the way for sites to embed sustainability into their design and operations. We look forward to seeing their next steps towards build.

Distinctive Communications

As a creative business employing a small number of people, we need to look at how we can work in an environmentally responsible way that goes beyond accreditations and recycling office paper (important as these things are). 

We are committed to achieving net zero carbon emissions as a business by 2030, in line with Bristol’s ambitions as a city. We are exploring how we can make this happen with support from partners at Business West and Somerset Chamber of Commerce. 

As part of this, our environment policy commits us to using public transport and active travel by default. We chose our office beside Bristol Temple Meads station with this in mind. As avid bus users, we actively campaign for better public transport and active travel solutions in our region and on the projects we support. 

Integrity is key to working positively in this space – something we recognise seriously as communicators. Who we work with is as important as how we work, and we are proud to support clients who share our desire to support sustainability. We regularly participate in discussions within the business community about how to make the West of England better connected and more sustainable.

When disseminating information we are accurate and transparent. We will ensure that the services we provide are locally sourced.

There is always more we can do, and there may be tough choices ahead. It’s an ethos we will continue to develop, as we develop as an agency too.

It is all our responsibility to protect our planet for future generations.

We’d love to hear more about how you’re responding to this challenge. Get in touch.

Written by


Latest news & insights

Inspiring news, insights and comments from our Distinctive team.