
Planning places: how homes and industry can thrive together
A wave of major industrial schemes have come forward recently, right in the middle of residential communities. It hasn’t gone down well.
Just look at schemes like Astley Park in Manchester, which received national attention, to see the issues at play. Whether it’s placing buildings close to homes, visual impact, or the absence of care, relationships between major industrial development and communities is becoming more contentious.
Yet, the reality is that we need more industrial development. We need investment and manufacturing capacity. We need resilient supply chains, and support for energy and the wider economy if we’re serious about reindustrialising the UK.
At the same time, we’re in the middle of a housing crisis. We need more family homes in places where people can afford to live and can access high-quality jobs.
But land is finite. So, must we choose between homes and industry? Or can good planning and placemaking deliver both? I believe it can, but only if we consider it properly.
Looking back to move forward
Go back to the height of the industrial age and the relationship between homes and employment was very different.
Rows of terraced streets pointed like arrows towards the factories, mills, coal mines and shipyards where local people worked. In many industrial communities, the workplace wasn’t a 30-minute drive away. It was a walk down the road.
There was a practical reason for this proximity.
People needed to live close to their work and employers needed access to a local workforce. So, shops, schools, pubs and other services grew around them.
Just look at Howe Bridge in Atherton, or Gin Pit Village in Astley, where I grew up. They’re fantastic examples of model villages that still stand today.
In these places, there was a genuine sense of connection between where people lived and where they worked – a proper community, bonded by shared values and experiences.
But we shouldn’t just look back through rose-tinted glasses, either.
The same proximity that made these communities economically efficient also created terrible living conditions. Pollution, overcrowding, poor sanitation, noise and dangerous working environments were common. Housing – usually two-up two-down terraces – was often cramped and poorly built. Industries often had devastating consequences for health and the environment.
We quite rightly moved away from that model.
Planning began to separate uses, creating distance between homes and industry to create better conditions. Perhaps over time, looking back, we’ve gone too far in the other direction.
New problems emerge
While we solved some problems created by industrialisation, we created new ones, from widespread car dependency and the pressure it brings, to infrastructure that badly needs investment.
The lesson here is that while we shouldn’t return to the Victorian model, housing and employment are intrinsically linked. The challenge is whether we can realise the benefits of proximity without alienating communities.
Doing it the right way for a new industrial age
For starters, industry itself has changed. Industrial development today is a world away today from smoke-filled factories of the 19th century.
Modern employment space can include advanced manufacturing, robotics, clean technology, research and development, life sciences, food production, recycling and energy.
The future isn’t a traditional industrial estate. It’s more of a neighbourhood where employment, housing, green infrastructure and community facilities are key parts of the mix. This means thinking carefully about the relationships between one another.
There are schemes that show that large-scale employment doesn’t have to become a battle between developers and communities.
Take Hucknall in Nottinghamshire for example, as a project I supported earlier in my career. It’s a former airfield that blends large-scale industrial regeneration and new housing seamlessly. From the outset, Muse wanted to design a place which addressed visual impacts as far as possible. Community amenities and green infrastructure, such as parks, play areas and active travel routes were fully thought through, giving space around each of the uses.
Putting people at the heart of placemaking
There are two key learnings to share from this.
1. Design the place as a whole, so it fits together
This means thinking about how development impacts people surrounding and working positively with partners and communities. When I visit a proposed scheme, I always think that you can’t see the change that’s needed as a bird above, or on a plan. You need to be at ground level to see the impact. Consider amenities and infrastructure that could improve resident’s lives and provide them with access to any jobs created. That local wealth stays local and reduces congestion to support more healthy and prosperous communities. That’s a win-win for sure.
Prioritise proper, human-focused engagement. The earlier you engage with communities on your plans, the better. Take time to understand who you’re talking to, meet them where they are and be prepared to listen to them. Following three principles our team formed working on the Gravity project could make the difference between a scheme that becomes infamous for all the wrong reasons and one that communities share the gains that investment brings.
Which outcome would you rather choose?
2. Prioritise proper, human engagement
The earlier you engage communities on your plans, the better. Take time to understand who you’re talking to, meet them where they are and be prepared to listen to them.Â
Following three principles our team formed working on the Gravity project could make the difference between a scheme that becomes infamous for all the wrong reasons and one that communities share the gains that investment brings.
Which outcome would you rather choose?
How we can help
We have a wealth of experience helping clients deliver mixed-use schemes that deliver positive benefits to communities.
If you’re bringing a similar scheme forward, we can offer you a free 30 minute strategy session to help get your thinking straight.
Get in touch about how we could help.
Photo in the header is of Hucknall in Nottinghamshire, with thanks to Matt Bell at Muse for sharing with us.Â
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