Distinctive design to support local culture

Victoria Art Gallery designed banner to promote 'When Dreams Confront Reality: Surrealism in Britain'

Getting surreal for the Victoria Art Gallery

The Victoria Art Gallery is the home of art in Bath. We have enjoyed working with the team in the past to design promotional materials and were excited to support a high profile exhibition to an important local cultural institution.

The team appointed us to design the marketing materials for the gallery’s exhibition: When Dreams Confront Reality: Surrealism in Britain, celebrating the work of British surrealist artists from across the artistic era.

Our work supported the production of materials to promote and explain the exhibition inside and outside the venue, and at key locations across the region.

Promotional design included:

  • Outdoor advertising panels: bus, rail, airport and supermarkets
  • Printed venue graphics
  • Digital adverts
  • Social media graphics
  • Exhibition text panels
mock up of an advert promoting the Victoria Art Gallery Surrealism in Britain exhibition. It is a vertical, half page ad on the left hand side. Teal background to the advert, featuring The Couple by John Banting.

Half page ad featuring The Couple (John Banting).

Design and project management support

Our designer, Stacey, created a suite of design concepts for the team to choose from. The team selected two artwork options on which to focus our two core designs. These were rolled out across advertising formats, ensuring the iconic Victoria Art Gallery branding remained intrinsic to design and call-to-action was clear.

Working with images of the original art meant that we could not crop or adapt them in any way. It was therefore even more important that we produced a design solution that preserved the artwork in their original dimensions and clearly spaced information for maximum impact.

The marketing assets were delivered across varying formats: digital and print; landscape and portrait. Our design was adapted to suit each dimension and format. This ensured messaging was consistent and the layout was pleasing to the eye whilst maintaining legibility.

Given the campaign’s multiple formats and deadlines, we were on hand to provide close project management to maintain the pace of design, feedback and approvals – working in close collaboration with the team at all stages.

Mock up of the exterior, portrait banner featuring 'Psyche crossing the river Styx' and a poster featuring The Couple.

Left: Exterior banner, displayed outside the gallery featuring Psyche Crossing the River Styx (John Armstrong).

Right: Poster advertising the exhibition showcasing The Couple (John Banting).

Elevate your exhibition with flair

We love working with teams and projects in the cultural space. Get in touch to find out how we can elevate your next exhibition or project, through design, content writing or PR.

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