With all this going on, it’s a wonder we found time for our own PR. I’ve seen before how, when things get busy, your comms falls down the priority list. But I’ve always felt it’s important for us to follow our advice to clients, by communicating consistently and well. We’ve done that with news stories, resources and our monthly Substack which steadily increased subscriber numbers throughout the year.

The team’s blogs played a key part in this too, providing us space to think and share learnings. It’s been great to see responses and conversations this generated.

Here are the three most read blog posts during the year, based on Google Analytics data. The obvious caveat here is that we published some of these posts much earlier in the year giving them potentially greater exposure. Some news stories and case studies also performed well. But this is about the blogging, which aimed to provide useful insights from the team and those we know and work with.