Distinctive expands into Exeter

The Distinctive Communications team - (L-R) Arianne Smart, Stacey Broadbear, Jasmine Gordon and Ben Lowndes.

To mark the start of 2024, we are pleased to share news about our expansion into Exeter with a key new appointment.

Arianne Smart has joined our team as Account Manager to lead on public relations and communications activity to clients in the Greater Exeter area. It comes as we move into our second successful year of operation, having taken on several new clients and projects across the South West.

Arianne brings wide-ranging experience of devising and executing PR and communications activity for clients including property companies, developers and landed estates. She has worked in PR agencies for almost a decade, is an Accredited Practitioner from industry body the Chartered Institute of Public Relations (CIPR) and holds a degree in Public Relations.

“It is a really exciting time to be joining the team,” Arianne said. “Distinctive has really made its mark in the South West, supporting clients in property and place-making and achieving some stand-out results.

“I am looking forward to supporting the talented team on delivering communications work for the existing client base, as well as leading on new projects and looking to increase our presence in and around Exeter.”

At Distinctive Communications, we support clients including Bath & North East Somerset Council, Mactaggart & Mickel Group and developer Reef Group, which is partnering with Gloucester City Council to bring forward the £107m Gloucester regeneration project, The Forum.

Chartered PR Practitioner Ben Lowndes founded the company in June 2022, after growing Social’s South West agency from its inception in 2017 to one of the region’s best known specialist consultancies in 2022.

Ben said: “I am proud of everything we’ve achieved since launching Distinctive in 2022 and expanding our footprint in the South West is an exciting new opportunity for us. Arianne’s appointment is a key part of this, and I am sure that her experience will further build on our offering to deliver impactful PR and communications work.”

Arianne joins Content Writer Jasmine Gordon, an experienced communications and marketing professional who worked on communications campaigns in the publishing and charity sectors before joining our team 2022.

We are supported by Graphic Designer Stacey Broadbear, who provides concept-driven graphic design services and has supported with design projects including promoting Bath’s cultural offering and supporting an impactful research report.


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