Media relations and virtual press office
Our professional PR team helps clients to build and maintain their media profile. We manage all areas of media relations, from creating strategies, to press release writing and responding to journalists’ queries.
Generating interest in and showcasing the value of your business or project remains a vital part of building and maintaining your reputation.
The UK’s media is diverse and varied, in terms of interest and quality. Most journalists we know are also incredibly busy and running on limited resources. Newsrooms are chaotic and move quickly.
We’ve heard from journalists that they receive hundreds of pitches every day. This presents a challenge for organisations who want the media to cover their story. How do you stand out from the deluge of pitches?
We’ve never felt that the tired old ‘spray and pray’ tactic – when PR teams just send the same announcement out to everyone on their list – is worthwhile.
There is a difference between media relations and press release distribution. If effective media relations is instrumental to your communications strategy, it’s never been more important to actually build relationships with journalists.
Sharing decent stories that work, providing timely commentary and following through on promises all help.
That’s where a team with decades of experience of working in and with the media adds value.
Strategic PR support for clients
Our team includes former journalists and CIPR qualified practitioners, so you know we will bring ideas which add value, chime with the times, and follow ethical guidelines.
We pride ourselves in humanising our clients’ stories, opening up complex and often dry technical detail to news media.Â
Using our CHATs approach to strategic storytelling, we work with clients to generate regular positive news coverage that helps their projects advance and supports their growth ambitions by connecting them with new opportunities.
Press releases and news announcements form part of this approach, and we have an excellent track record of ensuring that announcements land well.
We handle confidential and market-sensitive information which can impact trading numbers and business confidence with great care and responsibility.
This is part of our collaborative approach which recognises the importance of liaising with partners and key stakeholders as part of the process of generating media coverage. We are always happy to help our clients manage this.
Working with our team of copywriters, designers and video creators, we can seamlessly adapt media content for use in other places.
A virtual press office to manage your media responsesÂ
Our team is also on hand as your responsive and reliable media point of contact as part of a retained service.
Distinctive’s virtual press office provides reliable support for clients with small communications teams. We can handle every aspect of your media affairs, taking and logging enquiries and responding on your behalf.
This service offers a reliable and trusted contact point for the media, to ease pressure on teams. We can also provide crisis and issues management support for clients.
Working with the media over time
Our best media relations work happens when clients recognise the value that it brings and invest in this service over a longer period.
We provide comprehensive, proactive PR support for the biggest regeneration project ever seen in Gloucester, generating hundreds of items of positive coverage for King’s Quarter and The Forum as the projects move through the development process.
In times of transition, we have helped independent businesses maintain delivery and support their growth.
And we position our clients as a force for good in their industry and the wider country, training their spokespeople and generating high-profile national coverage.
Our PR support includes:
- Content writing and creation.
- Media releases and engagement.
- Strategy building
- Thought leadership – blogs, op eds, round tables and podcasts.
- Video filming and editing.
- Virtual press office and media handling.Â
We can be your trusted partner, advising on opportunities, spotting issues and helping your organisation to move forward.
Get in touch
Need media support that builds your profile and protects your reputation? Contact us to discover how we can support you.
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